The Maui Visitors and Convention Bureau today launched its new “Maui Mavericks” public relations campaign and selected 16 next-generation leaders as Maui ambassadors for the program. Agency executives say the campaign is aimed at promoting Maui Nui in national outlets and key markets in North America. Through the campaign, MVCB executive director Terryl Vencl said she hopes to, “increase editorial exposure and interest in travel to Maui, attracting a steady flow of visitors