The Maui Visitors and Convention Bureau today launched its new “Maui Mavericks” public relations campaign and selected 16 next-generation leaders as Maui ambassadors for the program.
Agency executives say the campaign is aimed at promoting Maui Nui in national outlets and key markets in North America. Through the campaign, MVCB executive director Terryl Vencl said she hopes to, “increase editorial exposure and interest in travel to Maui, attracting a steady flow of visitors to help ensure a vibrant island economy.”
“The new campaign offers a modern take on what makes Maui such an incredible destination, as told through our next generation of leaders,” said Vencl, who described the Mavericks as a group of excellent storytellers with an ethnically diverse and multi-talented background, “who are moving Maui forward while preserving Hawaiʻi’s culture and heritage.”
The inaugural group for 2016-17 includes a kapa (Hawaiian bark cloth) maker, a taro farmer, a fashion designer, and 12 other tal...